Born in 2006, raised in Shoreditch, London, and 100% Australian made, cult womenswear label ANT!PODiUM is the love child of an unconventional design relationship. A long distance affair between London-based Australian ex-pats Geoffrey J. Finch and Ashe Peacock, and Fremantle-based Fenella Peacock, has resulted in a brand that fuses irreverent humour with subverted classicism, unexpected contrasts and confident simplicity.

With a compellingly modern and unaffected approach to fashion, ANT!PODiUM has honed in on a previously unfilled niche; dishing up versatile, wearable and contemporary clothes for the cream of fashion retailers. By appealing to an unpretentious yet discerning consumer ANT!PODiUM has rapidly developed a global fan base and attracted over 100 leading stockists in 11 countries including heavyweight department stores Harvey Nichols, Liberty and Lane Crawford, Hong Kong. With their distinctive ethos and modus operandi echoed by their infamous East London ‘No Romance’ club nights, The ANT!PODiUM magazine and various collaborative projects on the boil, (not to mention naughty style names such as the Any Hole’s a Goal Dress or DownUnder Bodysuit), the future is looking exceptionally bright for the three Australians described by style bible I-D as “entrepreneurs of the London fashion world.”

Designer Name: Geoffrey J. Finch
Address: 7/31 Pakenham Street Fremantle WA 6160 Australia
Phone: 08 9336 3925
Website: www.antipodium.com